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Accurate MCC-201 Study Material - MCC-201 Authorized Test Dumps

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q123-Q128):

NEW QUESTION # 123
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Answer: D

NEW QUESTION # 124
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use the WSProxy via SSJS to deploy the email after capturing form data.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Triggered Send Data Extension to capture form data and deploy the email.
D. Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Answer: C

Explanation:
To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5

NEW QUESTION # 125
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Tracking Extract.
B. Create and execute a Data Filter on the_Click data view.
C. Create and execute a SQL Query against the _Click data view.
D. Create and execute a Subscriber Engagement report.

Answer: C

Explanation:
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5

NEW QUESTION # 126
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. Existing users will create additional Contacts in Marketing Cloud.
B. Newly registered users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 48 hours.

Answer: B

Explanation:
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&type=5

NEW QUESTION # 127
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%view_email_url%%
B. %%vawp%%
C. %%view_as_webpage%%
D. %%view_online%%

Answer: C

Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The %%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The %%view_online%% personalization string does not exist. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5

NEW QUESTION # 128
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